Updated: Sep 2, 2020
I personally think it's hard not to flaunt when you got it like that. But, for Brandon Hardy, being smooth never looked so humbly. For this month's BOB, I'm Ready (Black Owned Business) feature, Brandon Hardy Enterprises (BHE) was spotlighted as our soul capture. Hailing from Atlanta, GA, Brandon Hardy -CEO and Founder- has been growing his platform of instilling self-confidence in the youth, and advocating for maximizing potential regardless of circumstance prior to his college matriculation beginnings. Now post-graduation, Brandon Hardy views the world as a sea of opportunity, versus obstacles. At Vinyle, we view anything stemming from the African Diaspora as art since the Black community is the most viably notable appropriated culture, so of course we view Brandon's humanitarianism through his clothing line as a dutiful job curated by a fellow running mate. We asked Brandon how does his artwork express his soul, here's what he has to say.
"Being smooth never looked so humbly"- KRF
In late March when I decided to start my own company I had no idea what I wanted to do. What I did know was that we were in a Global Pandemic, I was sent home from school during the last couple months of my senior year of college, and I needed to be creative. Thus, I started my own company, with a vision of inspiring others to seek greatness through the various companies that I want to start up. Brandon Hardy Enterprises or simply BHE is a management company, I wanted BHE to be a conglomerate company to manage all my companies. It is the Parent Company.
The first company that I launched was my clothing line, BHARDY CLOTHING. The goal of BHARDY CLOTHING is to encourage customers to be authentic, expressive, unique, and simply to BE YOU. This is very important to me, as Ralph Waldo Emerson said, “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” In today’s world being true to who you are is not easy, it takes courage, grit, and leadership (all characteristics are my companies core values). I wanted to create something special, something that was consistent with who I am and that is what I did. My work is a replica of me; thus it is an expression of my soul. I have always been against the status quo, I am bold, unique, and very expressive and although that comes with controversy, I want my customers to know that it is okay to be YOURSELF. This brand is about authenticity it is about self-love and self-expression, these are things that come from my soul. I embrace being me, I love being me, and I want to inspire that in others. In my opinion, people today are more willing to be conformist, and they are unsure of who they are or what their purpose is or should be. I want BHARDY CLOTHING to help change that. This is my purpose and I want to fulfill it.